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Minority influence
Minority influence, a form of social influence, takes place when a member of a minority group, like an individual, influences a majority to accept the minority's beliefs or behaviour. This occurs when a small group or individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. There are two types of social influence: majority influence (resulting in conformity and public compliance) and minority influence (resulting in conversion). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adopt the thinking of the minority group.〔Sampson, E. (1991). Social worlds, personal lives: An introduction to social psychology. (6th Ed.) San Diego, CA: Harcourt Brace Jovanovich.〕 Unlike other forms of influence, minority influence is often thought of as a more innovative form of social change, because it usually involves a personal shift in private opinion. Without influential minorities challenging the majority view, there would be no new ideas or positive change in society. Examples of this are the Civil Rights movement in America and the suffragettes campaigning for votes for women.
==History==
Nearly all early research on minority influence focused on how the majority influenced the minority, based on the assumption of many psychologists that it would be very hard for the minority to have any influence on the majority. Moscovici had a different perspective, as he believed that it was possible for a minority influence to overcome majority influence. As a result, he conducted his own study on minority influence in 1969. Similar to Asch's (1951) 'blue-green' experiment, to see if a group of four participants were influenced by a minority. His research was important as it was one of the first studies to show that a minority was able to change the opinions of the majority. The research of Moscovici and his colleagues opened the door to more research on the subject.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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